Miret • We develop and produce the most environmentally-friendly sneakers.
MIRET bio-based sneakers are a sustainable alternative to an otherwise non-sustainable product, without compromising on durability, aesthetics and ergonomics. Working closely with 9 EU based suppliers for over 6 years we are constantly developing new sustainable materials adequate for shoe production. With every pair we are substituting around 1kg of non-sustainable materials with natural plant-based materials.
Circular economy / waste mgmt.
More than 20 billion pairs of shoes are made each year. Made out of oil derivatives and leather, most shoes have a detrimental effect on the environment. In 2020. we launched our 2nd generation sneakers. MIRET sneakers contain no toxic heavy metals and almost no petroleum. Compared to the standard product available on the market, the reduction of non-sustainable materials is up to 97%. Our business model is selling the product through our web-shop (direct-to-consumer model).
In early 2020. we got funded on Kickstarter. Now we plan to produce and deliver the KS quantity. Furthermore we plan to launch a new design, expand our size range into children shoes, and further increase the eco level of our product. We also want to revamp our e-commerce site and increase sales . By the end of 2020 we plan to raise our next investment round.